After paying for stationary design utilizing our old logo, I was approached by one of our former interns (now a full-time staffer) with the idea of ditching our swoosh logo. I was resistant. I didn’t want to break our recognizability.
Through a series of events, I was convinced that not only do we need to change but also that now is the right time to change. I’m showing that logo to you (above), asking for your comments. What do you think?
We’ve submitted both of the designs to the Church Marketing Lab on Flickr. This is a GREAT creative resource, provided by our friends at Church Marketing Sucks. See both of them in the lab: logo and stationary set.
I know you’re super busy, but can I make a suggestion?… Can you post the meanings behind this logo?! At first glance, I wasn’t crazy about it, but after reading it’s underlined meanings, I not only understood it better, but have gradually become more and more fond of it :) So in conclusion, I like it!
I like it! I like the one-line one better than the two-line one though.